Timothy Ferriss (b. 1977) is an American author, public speaker, and “productivity guru.” In 2007, he published The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich which was a New York Times, Wall Street Journal and USA Today bestseller.

In April 2007, Random House released his book The 4-Hour Workweek through its Crown imprint. The book warns against information overload, recommends what Ferriss calls ‘selective ignorance’ and coins the phrase ‘lifestyle design.’ He also advocated hiring virtual assistants from developing countries such as India.

Before the release of the 4HWW, Ferriss was an unknown. He marketed the book heavily through bloggers who he created personal relationships with. He has since been praised for this technique.[14][16] The book eventually hit number 1 on both the New York Times bestseller list and the Wall Street Journal bestseller list.

The release of his book moved Ferriss’ blog[1] to the Top 1000 on Technorati. According to Fast Company, it is read by many of the “top tech CEOs in the world.

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